Similarly, the tort of defamation has to do with injury to the reputation of a person resulting from words written or spoken by others against him. A defamatory statement has the following effects: (a) To lower the plaintiff in the estimation of right thinking members of the society generally; or (b) To expose him to hatred; contempt or ridicule; or (c) To cause other persons to shun or avoid him; or (d) To discredit him in his office, trade or profession; or (e) To injure his financial credit. Thus, to succeed in an action for libel, the plaintiff, must establish the aforementioned as the effects of the defamatory publication of him. See Olaniyi v. Elero (Supra) at 983 Paras A-C. … Generally, the onus is on the plaintiff to show that the published words complained of are defamatory or that they convey a defamatory imputation. However, where the words complained of are defamatory in their natural and ordinary meaning, the plaintiff has no legal duty to lead any evidence to show additional defamatory meaning understood by persons possessing some particular facts.
— S.D. West, JCA. Fayose v ICN (2012) – CA/AE/58/2010